There are generally two options for a person who has just found your Instagram page. They can either look through your bio and feed and… just leave. Or they can look through the feed, read some posts, save a couple of them for later, and finally hit that button to follow you.
I’m sure you want the second option to happen. Because a person who stayed on your Instagram page for some time and decided to follow you is a potential new client. Totally!
Ok, that probably makes sense. But chances are you still have some questions: How to make someone stay on your page and draw their attention to your items?
The answer is psychology. Boom! You probably know that to grow your handmade brand you should know and understand your ideal client. What’s important here is that you should not only understand your target audience’s interests but also how they perceive information, both written and visual.
That’s why I created a tutorial on how to draw attention and get new clients on Instagram. There are 7 easy steps I want to share with you:
- Draw attention with your Instagram photos. Visual elements are extremely important for a handmade brand. That includes your brand color palette, graphic design, and quality of the images.
- Create catchy headings. If used properly, they are the most effective part of your posts that draws attention and drives sales.
- Make the most important part of each post really visible. For that, you can use emojis, paragraphs, and even all caps (but do it carefully!)
- Add structure to your post. Don’t make your followers read a long caption without any lists and paragraphs.
- Create simple and clear captions. You don’t want to sound boring, right? For that, avoid any specific words and phrases that your followers wouldn’t understand. Also, avoid such common clichés as a high-quality and fast delivery (I teach why those words are bad for your biz and how you can replace them in my Grow Your Brand e-guide).
- Discover and use your brand voice. This is a matter of practice, but you can start by mixing long and short sentences in your Instagram captions. Add one-word sentences to your texts. The more you write, the easier this process will become.
- Don’t forget to use a call to action at the end of your posts. Your followers should clearly understand what you want them to do after they read the caption: follow the link in bio, write you a direct message or leave a comment.
That’s it. As simple as that. Now go ahead and start implementing these steps. Meanwhile, in the comments leave me a reply if you have something to add to this list. Or just ask me a question, I would be glad to connect!