You probably heard more than once that your brand should reflect your personality.
And this is so true!
The key to stand out in branding is to make your blog or business recognizable and show who you are. One of the most important parts in creating stunning brand, and the first step in this process, is choosing a color palette.
The process is really fun! Read on to find out how to choose a color palette for you blog or brand.
Why choosing a color palette is so important? The answer is simple: the colors of your blog or website are the first thing that your visitors see and these colors make a huge impact on their first impression. That's why you should choose colors that not only are appealing to you but also to your audience. You should always keep in mind your ideal reader and client when creating every piece of content for your blog or website, and color palette isn't an exception.
How to choose a brand color palette?
Answer these essential questions:
- How do I want my blog or brand to be seen?
- What emotions are appealing to my audience?
- What feel do I want my blog or brand to have?
- What impression do I want to make with my blog or brand?
Go to Pinterest and get inspired!
Type color palette into the Pinterest search box and see what images come out. You can then move on with the suggested keywords, such as bright, bold, neutral or feminine if you have some specific ideas in mind.
You can even create a moodboard with the images and colors you are considering for your color palette.
Then go to color.adobe.com and create your perfect color palette!
You can play with different colors on the color wheel or create a palette from the image.
Color palette inspiration
Here are some color combinations I created from my styled stock photos for your inspiration:
Choosing a color palette for your brand not only extremely important but also fun! In the comments tell me about your favorite way of creating branding colors!
P.S. Want some FREE styled stock photos for your blog or website? Join my free styled stock photo library below!