Confession. I LOVE Pinterest.
I was using it long before I started my business, gathering collections of beautiful hairstyles, flower arrangements, and DIY home decorations.
Now, when I can use Pinterest for my brand, I'm really addicted to it.
Since I started my business I learned a lot about Pinterest and realized what a powerful tool it is. I'm still learning, because you know, you can't become a Pinterest guru overnight, but the one thing I know for sure:
You need to pin attractive images to get repins and generate traffic to your blog or website.
But what makes an image attractive? Keep reading, because I explain it in this post and walk you through the process of creating perfect Pinterest graphics.
The perfect image size for Pinterest is 735 x 1102 pixels. And it's really important that you have your graphics sized right. Scrolling through images on Pinterest you can see that some pins take more space and therefore more attractive than those other tiny pins that you don't even notice sometimes. This is because Pinterest loves vertical images. So make sure that you don't use horizontal or square graphics for your pins.
If you have an image that you want to use as a Pinterest graphics but it's horizontal, you can always crop it and make it vertical (if resolution and dimensions are high enough). Best tool to do this is Canva (it's free and perfect for creating graphics).
When creating a Pinterest graphic, color choice matters a lot. The thing is, you should create your pin keeping in mind not your favorite colors, but those that attract views and repins. What colors are those? Bright and warm, like red, orange, yellow and so on.
If the image you want to use for Pinterest graphic doesn't fit with its color, you can always make a color overlay. Again, Canva is a huge help for this.
Pins with gorgeous imagery are really eye-catching. Keeping that in mind, you can take your own photos or use stock photography when creating your Pinterest graphics.
Also, note that pins with faces get less repins than those without ones.
Wording and Fonts
Include a catchy headline to your Pinterest graphic. It can be your blog post title or call to action or some other words that drive attention to your pin. Just remember to keep it simple and easy to read.
Try to use two different fonts for your pins. You can highlight keywords with a fancy font and use another for the rest of your text. Make sure that the size of your font is big enough for people to read it without clicking on your pin to enlarge it (because they probably won't do it if they can't read what's written on a pin).
Branding and consistency are extremely important when creating perfect Pinterest graphics. Use your brand colors, fonts, and overall feel. To save some time, it's better to create a template for all your pins, so that you can just change the image and the text when creating a new graphic.
To make the process easier for you, I have a FREE stock photo library (which is growing constantly)! Subscribe to my newsletter and get your free styled images perfect for creating Pinterest graphics.