You need to promote your items. Period. Sooner or later every handmade biz owner understands that it’s impossible to grow their brand without promotion.
But sometimes it’s a lack of budget that stops you from growing your brand.
If this is your case, not to worry! I’m here to help. In this post, I’m going to share with you 5 simple ways to promote your handmade brand without spending tons of money.
Believe me, I am super happy when you read and implement my advice, so let’s dive straight into this topic!
1.Giveaways, challenges, and contests. The prize should not be very expensive, but it should be pleasant and useful for your audience. If you insist on giving away a high-quality and expensive item, look for possible partnerships in your niche (or similar).
Don’t forget that the prize should correspond to the giveaway’s rules and requirements. The more you ask your followers to do to be eligible (comment, share, mention a friend, create a photo, and so on), the more valuable the prize should be.
2. Networking. Possible options: guest posts, interviews, going live on Instagram together, SFS (shoutout for shoutout). The main thing here is that you have to take action and look for networking opportunities, instead of just waiting for them to come.
3. You don’t have a large budget, but you have your items! That means that you can try to become a sponsor of some activity on Instagram. Give away your item and use the activity’s hashtags so that people can find your page and follow you.
4. Reviews and user-generated content. That’s a really effective marketing tool for any handmade brand because people like to see social proof before they place an order. Go ahead and urge your clients to leave you reviews and post photos of the items they purchased from you with a certain hashtag.
5. Charity. Although supporting a charity organization is a good marketing tool that helps you build a reputation, don’t use it just for promotion. Because, honestly, people surely can feel and know it. Do it only if it feels authentically for you.
Here. Now you know what to do when you don’t have a large advertising budget. Go ahead and implement some of the tips above (or maybe all of them!). Don’t be shy and tell me in the comments if I forgot to mention some cool options or share your experience.